SEO case study
HopLobbyWhere should a player land?
Our first HopLobby feature sent every reader to the same place. We revisited that choice with two players in mind. One needs a game for six friends. The other wants to learn how bidding works in Spades.
Play multiplayer browser games on HopLobby
Two searches, two different starting points
“What can six of us play tonight?”
This group still has to choose a game. HopLobby’s catalog shows why player counts matter. HopPool seats up to four, while HopGolf takes up to eight and HopKart up to twelve. Sending six friends straight to the pool table would split the group before anyone could play.
We kept the homepage link for this reader. They can compare games, pick one with enough seats, and send their friends a lobby invitation.
“How does bidding work in Spades?”
This player has already picked a game. On HopLobby’s Spades rules and practice table, they can see how partners’ bids add up, follow a worked scoring example, then deal a hand against three computer players.
We linked directly to that page. The link text names both things the reader will find there, and the rules sit on the same page as the table where they can try a bid.
How we applied this on Kazaam
The original feature offered three game recommendations and one homepage button. The revised page gives readers a choice at the point where their needs diverge. Someone planning a group session can browse, while someone puzzling over a bid can go straight to the explanation.
We applied the same test to our own articles. Where we explain internal linking, this case study shows how to choose the words in a link. Where we discuss search intent, it shows how the same site can offer two sensible destinations. On a service website, the equivalent decision is whether a visitor needs to compare all your classes or book the Saturday class they already chose.