Running a language course or language learning site can be a bit tricky if you don’t have the right tools. You have to attract potential students somehow, right? That’s what language learning business SEO is for. If you have made an online education site, Google has to promote it. It will, based on your site’s relevance to what students are looking for.
Attracting Language Learning Students
You want students to find your site and use your courses, so your site should contain course material they are looking for. Also, it’s a good idea that it includes content relevant to keywords students search the most. When it does, Google may deem your site worthy of visibility in search results. For example, let’s say ESL students search the keyword “accent reduction courses” 1000 times a month(search volume). If your site features accent reduction, your courses could sell pretty well. However, certain keywords are competitive. This means that many schools compete for the attention of the same students. In conclusion, you need to do some keyword research and figure out how many students you can reach with each keyword.
How to Expand Your Language Learning Business SEO
Get Exposure.
One of the initial steps to growing your language learning business is to get exposure. This means you need to introduce your business to the rest of the world. If you have a website already set up, what you need to do now is create a Google My Business account. This account will put your business on the map. If anyone searches for your language learning business name, they’ll be able to find it easier. You can list the subjects you teach, add an address, business hours, and special promotions.
Post on Social Media
You can post a small highlight of your business on social media, showing your teaching style. Show what makes you stand out from other teachers! Students search for teachers with exciting lesson plans that will keep their attention.
