What is Page Authority(PA)? Page authority is a score predicting how well a webpage you’re optimizing will rank on SERPs. Let’s not get this confused with domain authority, which predicts how well your entire domain will rank. Like DA, PA is also generated by SEO platforms and put together using a plethora of factors. Factors even include building your site’s overall DA.
How does page authority affect my pages?
Here’s the short answer: it doesn’t. As a matter of fact, your page’s authority is affected with these factors:
- Domain authority
- Content quality
- General SEO performance
- Quality, quantity, and relevancy of links pointing to your page
- Social signals centered around your page
How do I increase my page authority?
You’ll have to create fresh content that’s relevant to your brand, product, or service. Consistently posting content of high quality and meaningfulness is key as well. As a result, more users and visitors will share your content and link to it. Create your content using these tips:
Creating Quality Content
- Make it interesting
- Update and post fresh content everyday
- Make sure content is useful
- Make sure content is readable
Try to avoid including content fluff on your page, or information that’s useless to your readers. As a matter of fact, this fluff can cause an increase in your page’s bounce rate and decrease of the number of visitors it has. Your content has to be so useful that your readers want to share it and even use it themselves!
Earn Backlinks
Once you’ve made the fresh, high-quality content, it’s time to get backlinks. Imagine that your page is your art, and your studio is your website. Once people visit your studio and see your magnificent art, they may refer you to a prestigious artist. He or she may share your art in their art gallery, then more people will love it and probably buy it! This is the concept of earning backlinks. The better your content, the more likely it is for high-authority pages to link to your page, resulting in more visitors, shares, and purchases of your services!
Use Meaningful Images
You’d be surprised how well an original image can boost page authority. You know how the saying goes: “a picture is worth a thousand words”. Take that into consideration when using images on your page. You also want to add ALT tags or ALT descriptions with relevant keywords to your images. These make your images easier to find and generate traffic. Some original images you might consider creating are GIFs, infographics, company logos, etc. In fact, you can even use visual designer apps like Canva to make unique images and visuals.
Remove Bad Links
One last tip to increase page authority is to remove bad links from your page. Here are a few useful steps:
- Find out what makes a link toxic
- Identify toxic links using a backlink checker
- Contact webmaster to request removal of toxic links
- Create disavow file and submit to Google
If you need more information on removing/disavowing toxic links, click here.
Visit our blog page for more SEO tips. Thanks for reading!
