In a previous blog post, we covered Domain Authority, what it is and how it affects a website. In short, it’s just a score that predicts how well a site will rank. Also, it doesn’t impact your site at all. Domain rating (DR), on the other hand, is just a number indicating how strong or weak a backlink profile is.
How does Domain Rating affect my site?
Don’t worry. Your website isn’t dependent on its Domain Rating. Just like domain authority, Domain Rating depends on the quality of your website, particularly the do-follow links connected to it. All you really need to worry about is creating high-quality content for your visitors to enjoy, and the rest will pretty much take care of itself. As a matter of fact, Domain Rating is affected by:
- The quantity of do-follow links
- The quality of do-follow links
How do I increase my site’s Domain Rating?
Simply put, you’ll have to increase the amount of quality do-follows links to the pages you want to rank for. This will ultimately increase their traffic and rank overall. To begin the process of increasing your DR, do this:
- Create content that interest and inform readers
- Contribute quality content to relevant websites with high authority
- Share your knowledge on social platforms
- Engage with your readers and visitors
Create Interesting and Informative Content
This is so important that it can’t be stressed enough. You want to make content that people will want to tell others about. Put yourself in the shoes of your readers. Would you want to read a piece that claims to be about one thing, but explains something totally different? Would you waste time on reading a bunch of useless information? No, you wouldn’t. Always consider that when creating content. It has to be as detailed and useful as possible.
Contribute to Relevant and High-authority Sites
Owners of high-authority sites don’t want boring, sloppy articles pitched to them. Before pitching, try engaging with them on social media or comment on relevant articles that had published. The point is to build a relationship with them and earn their trust. Do not offer to write for them if your only intention is to get backlinks. Show that you truly appreciate a site owner’s dedication to provide quality content, and replicate their effort.
Share What You Know On Social Media
Sharing is caring. Enough said. On second thought, let’s expound on this idea: your knowledge and skills are special and unique, right? You offer something no one else can, so you build on that. Share a bit about your unique capabilities or experiences in relevant topics without trying to sell and promote services. How? It’s simple, really. The more helpful information people receive, the more likely they are to follow you.
What more can I do?
You can take steps to improve your site’s overall SEO to further increase its Domain Rating. This includes on-page, off-page, and technical SEO. Finally, protect your site from link spam! Toxic links linking to your site can and will lower your site’s overall performance, causing its Domain Rating to drop. Depending on how severe the case, your site may be penalized by Google. We have some tips to disavow toxic links from your website, as well as examples of where these links may be coming from.
