Keywords are the #1 focus when it comes to better SEO. Imagine searching for something online and nothing you searched appears in the results. You could be looking for your favorite song, or favorite restaurant and everything that pops up in results has nothing to with your search. The search engine you used would be useless. This is why adding SEO keywords to websites is important. They connect websites to certain audiences.
SEO Keywords Make Searching Easier
People are going online to search for a service or product that you offer. However, that means nothing if your website doesn’t appear when they’re searching. Remember, search engines use keywords to make it easier for people to find things. You just want to make sure that they find your website when they search for the product or service that you offer. How do you do this?
Optimization
Optimize your website by sprinkling relevant SEO keywords throughout your content. This includes adding keywords to header tags, meta titles, meta descriptions, and image alt texts. You do this strategically to ensure your site earns visibility on search engines.
SEO Keyword Research
You have to explore which keywords will get you the most traffic. Generally speaking, the keywords with the highest search volumes can get a lot of traffic. However, there’s this thing called Keyword Difficulty(KD). A keyword’s difficulty indicates how hard it would be to rank for that keyword.
The higher the KD, the more competition you’ll have to go up against. For example: if a keyword’s KD is 96, that means there are many domains competing to rank for that same keyword. Also, you’ll have to do more work towards SEO and probably PPC to rise above the competition.
The lower the KD, the easier it will be to rank for that keyword. On the other hand, a lower
KD doesn’t necessarily mean the SEO keyword is profitable to rank for. That’s why we look at search volume.
SEO Keyword Search Volume
Search volume is the amount of searches a keyword gets in a certain time period. Ideally, you want to find relevant keywords that have high search volumes and low competition.
Social Media
Post about your business on social platforms and interact with the public. Sometimes word gets around quicker than you think.
Blogging
Writing is an important part of SEO, especially since everything has gone digital. Put together a blog about your skills, practice, or services. The content has to be easy to read, informative and full of SEO keywords.
Remember, keywords are simply what people type into the search bar. The keywords that are searched the most come with a lot of potential customers. Your website needs to be the most visible when those searches take place, so you have a higher chance of generating traffic and customers.
SEO Keywords Help Drive Traffic To Pages
Search engines are able to filter through irrelevant sites to bring searchers to your content through SEO keywords. Of course, It will take some work for them to actually find you. This is why you need to be as visible as possible on search engines results pages. Once you achieve high visibility, you’ll have a better chance of bringing in visitors to your site.
